The Canadian Press \u00a009\/08\/2024\u00a0 Olympics ads and sponsorships can offer big rewards for companies that choose to spend on them \u2014 even if those ads spark criticism from some viewers, experts say. There\u2019s a lot at stake for companies advertising during the Olympics, whether they\u2019re official partners or sponsors, or just referencing the Olympics in their marketing, said Michael Naraine, an associate professor of sport management at Brock University. \u201cIt’s a big swing, but it can be fairly rewarding if done appropriately and done with a measured, strategic approach,\u201d he said. One sponsorship garnering some criticism online comes from Ozempic, one of CBC\u2019s sponsors for its Olympics coverage. Ozempic is primarily used to treat diabetes, but it has recently been catapulted to notoriety for its ability to help users lose… <\/p>\n
The Canadian Press \u00a009\/08\/2024\u00a0 Olympics ads and sponsorships can offer big rewards for companies that choose to spend on them \u2014 even if those ads spark criticism from some viewers, experts say. There\u2019s a lot at stake for companies advertising during the Olympics, whether they\u2019re official partners or sponsors, or just referencing the Olympics in their marketing, said Michael Naraine, an associate professor of sport management at Brock University. \u201cIt’s a big swing, but it can be fairly rewarding if done appropriately and done with a measured, strategic approach,\u201d he said. One sponsorship garnering some criticism online comes from Ozempic, one of CBC\u2019s sponsors for its Olympics coverage. Ozempic is primarily used to treat diabetes, but it has recently been catapulted to notoriety for its ability to help users lose... <\/p>\n