‘Create change:’ Why these Indigenous entrepreneurs are leaning into AI

By Brittany Hobson Shani Gwin’s foray into the world of artificial intelligence began with a problem. The Métis entrepreneur from Edmonton previously worked in government communications and found herself one of the only Indigenous people on her team. She was often tasked with reviewing Indigenous content for misinformation. She noticed that Indigenous people frequently have to battle online hate speech and inform others on First Nation, Inuit and Métis history. It prompted Gwin to create a technology company called wasikan kisewatisiwin, which means “kind electricity” in Cree. It has developed an AI tool that can detect inaccurate representations of Indigenous Peoples in written content. “A lot of our history online is from a colonized perspective. It’s not validated by us,” Gwin said in a recent interview. “I see this as…

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