New Edmonton Elks owner says classic ‘Double E’ logo to drive the team’s branding

The Canadian Press In their 75th anniversary season, the Edmonton Elks have shifted from community to private ownership. The new owner, heavy-construction magnate Larry Thompson, was introduced at Commonwealth Stadium on Thursday. What isn’t clear are Thompson’s plans for the team name or if the club will remain at the 56,400 seat stadium. Rumours have circulated that Thompson is keen on changing the team’s name back to “Eskimos”. The CFL franchise adopted the Elks name in 2021. “I don’t think that’s a question for today,” Thompson said when asked about the team’s brand. “Today, I just want to be a fun, celebrative day for everybody, the fans, the city of Edmonton, the Elks club. “I will be focusing in the future on ‘Double E’ more.” CFL Commissioner Randy Ambrosie said…

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