Cartier’s use of images of Amazon tribe prompts Indigenous advocates to allege hypocrisy

By Fabiano Maisonnave THE ASSOCIATED PRESS  BOA VISTA, Brazil (AP)- Until two months ago, Cartier’s website showed Yanomami children playing in a green field. The French luxury jewelry brand said it was working to promote the culture of the Indigenous people and protect the rainforest where they live, in a vast territory straddling Brazil and Venezuela. But the project that the site described protecting the Amazon never took place. And Cartier published the photo without the approval of Yanomami leadership, violating the beliefs of a people who had been living in almost total isolation until they were contacted by outsiders in the 1970s. Some of the Yanomami and their defenders praise Cartier’s promotion of Yanomami causes. However, advertising by one of the world’s biggest jewelers with images of an Indigenous…

This content is for Yearly Subscription, Yearly Subscription – Corporate, and Print Subscription Only members only.
Log In Register

Add Your Voice

Is there more to this story? We'd like to hear from you about this or any other stories you think we should know about. Contribute your voice on our contribute page.